With just 22 products in the range, including unique cleansers, multi-purpose masks and colour coded serums for specific skin concerns, even the names are appealing. There’s the CleanCalm Gel-to-Milk Cleanser, which turns into a soothing and calming milky cleanser, the soft and fluffy Cloud Touch SOS Calming Mask with marshmallow extract, the Fruit Detox Foliant Gelée Mask with sustainably sourced papaya and pineapple enzymes with strawberry and cranberry scrub and the ZoneProtect SPF30 Sunscreen, which uses eco-friendly UV filters and sustainably sourced ingredients to provide added protection against blue light emissions from our cell phones and computer screens.
The simple and minimalist packaging, with a beautiful matt texture in nudes and soft pastels, displays beautifully on retail shelves, in the bathroom or on a dressing table ensuring that this fresh, unique and gender neutral range, appeals to a wide range of customers. It is already being well embraced by teens, young professionals and budget conscious individuals, due to the affordable pricing and the eco-friendly aspect.
